A new virtual High Street guide that showcases the latest social media content comprising news and offers from local businesses is now live.
The online social hub makes it very simple to explore the Borough’s town centres and support local businesses whether they are open or not. The virtual guides for Hoddesdon, Broxbourne, Cheshunt and Waltham Cross showcase what goods and services are being offered by the local shops and what is available to buy. By signing up to the service, customers will be eligible for rewards at shops included in the scheme.
Created by Maybe*, the social media engagement service provides businesses with access to a social media management platform that helps them use social media more effectively to sell and improve their online engagement with customers. For businesses that need help to increase their digital activity, the platform provides all the tools and training they need. For those that are already good at social media, it helps them improve their results.
Through the Reopening High Streets Safely Fund, Broxbourne Council has financed access for local businesses to the social media management platform for 2021, giving them free access to all the tools and resources for the remainder of the year. To register, businesses can visit www.maybetech.com.
Polly Barnfield OBE, CEO of Maybe* said: “Our research revealed that 66% of shoppers look online for inspiration. The High Street Guide groups all social media content by location to encourage people to browse their Local High Street, and when they reopen they will be rewarded for their local spend. Our aim is to enable shoppers to have a better shopping experience, discover businesses they may not have known before and provide businesses with the tools to reward for their High Street spend.
“High Streets need infrastructure that until now has only been available for online businesses. They need to communicate with shoppers in real-time and be able to showcase what’s available. In order to compete, high street businesses need to up their digital game, promote their physical stores and collaborate. Our platforms help them collectively to do that.”
Councillor Lewis Cocking, Leader of Broxbourne Council said: “The Council supports and recognises the value of business and customer engagement platforms, especially in the current climate. For this reason, we are looking forward to seeing as many local businesses and customers taking full advantage of the Maybe platform and its Local Rewards service.”